Profile and expertise
20 years of experience across the entire PR spectrum
I have been working as a freelancer and a staffer in leading positions for numerous established and renowned companies, research institutions and clients in the fields of PR consulting and corporate communications as well as editorial work and journalism since the mid-nineties.
I am passionate about communicating products and services that require explanation as well as complex content and issues.
My focus lies in the fields of technology, high-tech and innovation as well as the internet economy and digital transformation.
20 years of PR experience
since 2017 - Sabrina Ortmann Communication. Tech PR from Berlin
"Communications Consultant / B2B Trade Press Relations"-Fachpressearbeit"
My communications consultancy is aimed in particular at small and medium-sized companies, as well as start-ups from the B2B sector. In addition to strategic consulting and conception, I focus on the design, development and implementation of trade press work for international clients in the B2B sector as well as content design and creation.
2015 to 2017 - index Agentur für strategische Öffentlichkeitsarbeit und Werbung GmbH
"Senior Consultant Digital Business"
Client support and strategic consulting - budget management - design and implementation of PR measures for clients from the digital economy, IT, start-ups and public sector - design and implementation of PR measures for the index Agentur - new business in the areas of IT, start-ups. Clients supported are companies such as Axway GmbH, Bilendo GmbH, log in. berlin. - The campaign for the digital metropolis Berlin of the Senate Department for Economy, Energy and Business, pcvisit Software AG, Solutiness / tele-LOOK
2012 to 2014 - Initiative D21 e.V.
"Head of Press and Public Relations/Press Spokesperson"
Design and implementation of the communication strategy - Organisation and implementation of press conferences - Creation of press releases - Creation and placement of guest articles and interviews - Writing of forewords and briefings - Management and communicative support of projects, studies and events - Editing of website, social media, newsletter
2011 to 2012 - Fraunhofer Heinrich Hertz Institute for Telecommunications (HHI)
"Deputy Head of Department, Corporate Communications".
Project management for the development of a personalised Intranet - Press relations - Editing of website, Intranet, newsletters
2003 to 2011 - German Institute for Economic Research e.V. (DIW Berlin)
"Public Relations Officer, Staff Department Communication"
Management of online communication - Design and management of complex projects - Technical team management - Editing and further development of Internet, Intranet, newsletter and social media - Press work
2001 to 2002 - Peito Gesellschaft für Neue Kommunikationsmedien mbH
"Press and Public Relations Officer"
Development and implementation of press relations - Relaunch of the website - New Business
1994 to 2005 - Freelance journalist and online editor
ddp Deutscher Depeschendienst GmbH, Media Port Berlin GmbH, Medienmagazin Insight, Verlag Rommerskirchen GmbH & Co. KG, NetBusiness, Netguide GmbH, NZ Netzeitung GmbH, Online Today, Star PR GmbH, Potsdamer Neueste Nachrichten, Spiegel Online, Tagesspiegel, die tageszeitung.