{"id":20,"date":"2021-03-28T13:41:04","date_gmt":"2021-03-28T13:41:04","guid":{"rendered":"http:\/\/s687002198.online.de\/?page_id=20"},"modified":"2025-06-03T12:56:45","modified_gmt":"2025-06-03T12:56:45","slug":"profil","status":"publish","type":"page","link":"https:\/\/sabrinaortmann.de\/en\/profil","title":{"rendered":"Profile"},"content":{"rendered":"
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Profile and expertise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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25 years of experience across the entire PR spectrum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I have been working as a freelancer and a staffer in leading positions for numerous established and renowned companies, research institutions and clients in the fields of PR consulting and corporate communications as well as editorial work and journalism since the mid-nineties.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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I am passionate about communicating products and services that require explanation as well as complex content and issues.
My focus lies in the fields of technology, high-tech and innovation as well as the internet economy and digital transformation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t Experience counts\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAfter 25 years in employment and as a self-employed person, I am very experienced in communicating complex issues both strategically and operationally. Thanks to my long and varied professional career, I have 360-degree expertise. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t All-round expertise\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThis expertise is based on my work as a journalist and online editor as well as a PR consultant, project and team leader for online communication, a press spokesperson on the corporate side and a budget manager on the agency side. Since 2017, I have been working as an independent PR consultant for strategic B2B communication, helping nationally and internationally operating start-ups and SMEs to make their products and services visible in the German-speaking market.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t Communication of complex issues\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t Due to the focus of my professional career, I have qualified in the successful communication of complex issues such as digitalisation and technology or economic research and have acquired great expertise. I look forward to using this foundation to solve your company's communication challenges together with you. I prefer to accompany my clients continuously for on a long time, because this is the way to build sustainable visibility in the target industries. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCommunication is a matter of trust\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMy work is all about creating attention and trust for your company in the public. What I put into practice for you is authentic communication with the people who are crucial for your business success. The goal is a dialogue on an equal footing between your company and its target groups. You benefit from a personal, trusting contact with me as your permanent contact person from the first phone call to the successful implementation and the individual performance review. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNetwork for individual requirements\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tI work freely, but not alone: together with my network of professional partners, I guarantee that all requirements are implemented at the highest quality. This allows me to respond flexibly, individually and also at short notice to your respective requirements. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHigh quality content\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tIn addition to the professional cultivation of contacts with media representatives and multipliers, the conception and production of high-quality content also plays a central role. Because the old internet motto \"Content is King\" has been making a great comeback for some time.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tThe chemistry must be right\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tI work with people, not with companies. Counselling in a sensitive area is based on a trusting interaction between all parties involved. This also means that the chemistry must be right. I therefore invite you to get to know me during a non-binding preliminary meeting. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sabrina\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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25 years of PR experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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since 2017 - Sabrina Ortmann Communication. Tech PR from Berlin \n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Communications Consultant \/ B2B Trade Press Relations\"-Fachpressearbeit\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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My communications consultancy is aimed in particular at small and medium-sized companies, as well as start-ups from the B2B sector. In addition to strategic consulting and conception, I focus on the design, development and implementation of trade press work for international clients in the B2B sector as well as content design and creation.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2015 to 2017 - index Agentur f\u00fcr strategische \u00d6ffentlichkeitsarbeit und Werbung GmbH<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Senior Consultant Digital Business\"<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client support and strategic consulting - budget management - design and implementation of PR measures for clients from the digital economy, IT, start-ups and public sector - design and implementation of PR measures for the index Agentur - new business in the areas of IT, start-ups. Clients supported are companies such as Axway GmbH, Bilendo GmbH, log in. berlin. - The campaign for the digital metropolis Berlin of the Senate Department for Economy, Energy and Business, pcvisit Software AG, Solutiness \/ tele-LOOK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2012 to 2014 - Initiative D21 e.V.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Head of Press and Public Relations\/Press Spokesperson\"<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design and implementation of the communication strategy - Organisation and implementation of press conferences - Creation of press releases - Creation and placement of guest articles and interviews - Writing of forewords and briefings - Management and communicative support of projects, studies and events - Editing of website, social media, newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2011 to 2012 - Fraunhofer Heinrich Hertz Institute for Telecommunications (HHI)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Deputy Head of Department, Corporate Communications\".<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Project management for the development of a personalised Intranet - Press relations - Editing of website, Intranet, newsletters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2003 to 2011 - German Institute for Economic Research e.V. (DIW Berlin)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Public Relations Officer, Staff Department Communication\"<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Management of online communication - Design and management of complex projects - Technical team management - Editing and further development of Internet, Intranet, newsletter and social media - Press work<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2001 to 2002 - Peito Gesellschaft f\u00fcr Neue Kommunikationsmedien mbH<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Press and Public Relations Officer\"<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Development and implementation of press relations - Relaunch of the website - New Business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1994 to 2005 - Freelance journalist and online editor<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ddp Deutscher Depeschendienst GmbH, Media Port Berlin GmbH, Medienmagazin Insight, Verlag Rommerskirchen GmbH & Co. KG, NetBusiness, Netguide GmbH, NZ Netzeitung GmbH, Online Today, Star PR GmbH, Potsdamer Neueste Nachrichten, Spiegel Online, Tagesspiegel, die tageszeitung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Profil und Expertise 25 Jahre Erfahrung auf der gesamten Klaviatur der PR In den Bereichen PR-Beratung und Unternehmenskommunikation sowie Redaktion und Journalismus war ich seit Mitte der neunziger Jahre freiberuflich und in leitenden Positionen in Festanstellung f\u00fcr zahlreiche etablierte und renommierte Unternehmen, Forschungseinrichtungen und Auftraggeber t\u00e4tig. Meine Leidenschaft ist die Kommunikation erkl\u00e4rungsbed\u00fcrftiger Produkte und Dienstleistungen […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"yoast_head":"\nSabrina Ortmann Kommunikationsberatung - Tech-PR aus Berlin<\/title>\n<meta name=\"description\" content=\"20 Jahre Erfahrung auf der gesamten Klaviatur der PR. 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