{"id":3048,"date":"2024-11-30T17:22:40","date_gmt":"2024-11-30T17:22:40","guid":{"rendered":"https:\/\/sabrinaortmann.de\/?p=3048"},"modified":"2024-11-30T17:37:45","modified_gmt":"2024-11-30T17:37:45","slug":"ki-konstruktiv-nutzen","status":"publish","type":"post","link":"https:\/\/sabrinaortmann.de\/en\/ki-konstruktiv-nutzen","title":{"rendered":"KI konstruktiv nutzen"},"content":{"rendered":"<p>Workshop f\u00fcr Medienschaffende vom Bonn Institute am 27. und 28. November 2024<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Von Sabrina Ortmann<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-768x1024.jpg\" alt=\"\" class=\"wp-image-3049\" style=\"width:492px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-768x1024.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-225x300.jpg 225w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-1152x1536.jpg 1152w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-1536x2048.jpg 1536w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-9x12.jpg 9w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/20241127_111954-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Einen inhaltlich spannenden und praktisch lehrreichen Workshop f\u00fcr Medienschaffende zum Thema \u201eKI konstruktiv nutzen\u201c hat das Bonn Institute gemeinsam mit RTL in K\u00f6ln angeboten. <\/p>\n\n\n\n<p>Die Veranstalter haben das Experiment gewagt, uns zwei sehr unterschiedliche Themengebiete in nur knapp zwei Tagen zu vermitteln und sie miteinander zu verbinden: das Konzept des konstruktiven Journalismus und die Kunst, K\u00fcnstliche Intelligenz erfolgreich zu prompten.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Einen eigenen Chatbot f\u00fcr unsere t\u00e4gliche Arbeit haben wir am Ende auch noch erschaffen.<\/p>\n\n\n\n<p> In meiner Gruppe ist das ultimative Tool zum Texten von unglaublich guten Headlines entstanden.<\/p>\n\n\n\n<p>Wer selber Headlines textet wei\u00df, wie schwer das sein kann\u2026<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Hier ein paar Erkenntnis-Highlights:<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"824\" height=\"522\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ergebnis_sortmann-1.jpg\" alt=\"\" class=\"wp-image-3061\" style=\"width:500px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ergebnis_sortmann-1.jpg 824w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ergebnis_sortmann-1-300x190.jpg 300w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ergebnis_sortmann-1-768x487.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ergebnis_sortmann-1-18x12.jpg 18w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Es hilft, die KI unter Druck zu setzen, zum Beispiel mit: \u201eMein Job h\u00e4ngt von Deinem Ergebnis ab.\u201c <\/p>\n\n\n\n<p>Auch H\u00f6flichkeit f\u00fchrt erwiesenerma\u00dfen zu besseren Ergebnissen. Also Bitte und Danke nicht vergessen.<\/p>\n\n\n\n<p>Auch wenn die KI immer mehr reagiert wie ein Mensch: Bei aller H\u00f6flichkeit und bei allem Spa\u00df beim Chatten sollten wir nicht vergessen, dass wir mit einer Maschine \u201esprechen\u201c. <\/p>\n\n\n\n<p>Die Antworten sind das Ergebnis statistischer Berechnungen. Fakten oder Wahrheit spielen dabei keine Rolle.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann-1024x656.jpg\" alt=\"\" class=\"wp-image-3077\" style=\"width:502px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann-1024x656.jpg 1024w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann-300x192.jpg 300w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann-768x492.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann-1536x984.jpg 1536w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann-18x12.jpg 18w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_ebenen_sortmann.jpg 1937w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Wenn man ein fotorealistisches Bild generieren m\u00f6chte, sollte man dem KI-Tool konkret sagen, mit welcher Kamera (Firma und Modell) das Foto &#8222;aufgenommen&#8220; wurde.<\/p>\n\n\n\n<p>Prompten bleibt auch mit viel Wissen und Erfahrung ganz viel Ausprobieren. Denn niemand wei\u00df, was die Algorithmen auf der \u201everdeckten Ebene\u201c zwischen Eingabe und Ausgabe tats\u00e4chlich so treiben.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-1024x589.jpg\" alt=\"\" class=\"wp-image-3079\" style=\"width:503px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-1024x589.jpg 1024w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-300x173.jpg 300w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-768x442.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-1536x884.jpg 1536w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-2048x1179.jpg 2048w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_umwelt_sortmann-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Wir sollten im Hinterkopf behalten, dass der Einsatz von K\u00fcnstlicher Intelligenz die Umwelt stark belastet. <\/p>\n\n\n\n<p>ChatGPT zum Beispiel verbraucht pro Tag so viel Strom wie 150 Haushalte in einem ganzen Jahr.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"489\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_vertrauen_sortmann.jpg\" alt=\"\" class=\"wp-image-3081\" style=\"width:502px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_vertrauen_sortmann.jpg 1000w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_vertrauen_sortmann-300x147.jpg 300w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_vertrauen_sortmann-768x376.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_vertrauen_sortmann-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Jeder kann mit KI in Zukunft so ziemlich alles an Content erschaffen und die Nutzer wissen das. <\/p>\n\n\n\n<p>Daher wird Vertrauen eine entscheidende W\u00e4hrung f\u00fcr Medien und alle anderen Anbieter von Inhalten werden.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"604\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_kistufen_sortmann.jpg\" alt=\"\" class=\"wp-image-3082\" style=\"width:500px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_kistufen_sortmann.jpg 1000w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_kistufen_sortmann-300x181.jpg 300w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_kistufen_sortmann-768x464.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_kistufen_sortmann-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>Unternehmen werden nicht die Menschen durch KI ersetzen. <\/p>\n\n\n\n<p>Aber sie werden Menschen durch Menschen ersetzen, die mit KI arbeiten!<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"849\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-1024x849.jpg\" alt=\"\" class=\"wp-image-3085\" style=\"width:490px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-1024x849.jpg 1024w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-300x249.jpg 300w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-768x637.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-1536x1274.jpg 1536w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-2048x1698.jpg 2048w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/kiseminar_raum_sortmann-1-14x12.jpg 14w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mein Kopf ist jetzt voller Input und Ideen und mein Netzwerk wieder um einige inspirierende Menschen reicher. <\/p>\n\n\n\n<p>Und K\u00f6ln ist ja genauso wie Berlin ohnehin immer eine Reise wert.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vielen Dank an Claudia Isabel Rittel, Donata Droege und Patrick Gro\u00dfe f\u00fcr den fantastischen Workshop!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Wer mehr \u00fcber das Thema wissen m\u00f6chte, dem empfehle ich den <a href=\"https:\/\/www.bonn-institute.org\/konstruktiver-ki-kompass\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>&#8222;Konstruktiven KI-Kompass. Wissen, Werkzeuge und Tipps fu\u0308r den Redaktionsalltag&#8220;<\/strong> des Bonn Institutes<\/a>. <\/p>\n\n\n\n<p><br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"1024\" src=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-745x1024.jpg\" alt=\"\" class=\"wp-image-3093\" style=\"width:562px;height:auto\" srcset=\"https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-745x1024.jpg 745w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-218x300.jpg 218w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-768x1056.jpg 768w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-1117x1536.jpg 1117w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-1489x2048.jpg 1489w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten-9x12.jpg 9w, https:\/\/sabrinaortmann.de\/wp-content\/uploads\/2024\/11\/zertifikat_bonninstitut_kiprompten.jpg 1700w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Quellen: Beitragsbild und Fotos Sabrina Ortmann.<\/em><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Einen inhaltlich spannenden und praktisch lehrreichen Workshop f\u00fcr Medienschaffende zum Thema \u201eKI konstruktiv nutzen\u201c hat das Bonn Institute gemeinsam mit RTL in K\u00f6ln angeboten.<\/p>","protected":false},"author":2,"featured_media":3053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KI konstruktiv nutzen - Sabrina Ortmann Kommunikation. 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